Emtel should have been more aggressive in its publicity initiatives. It should have exploited its first player advantage to prevent MT-Orange from gaining such a large market share. Cellplus turning Orange was another opportunity for Emtel to re-position itself as the ‘Mauritian’ service provider, and get back all the lost patriotic customers. But they did nothing!

As I see it, Emtel is focusing on a niche market, i.e Private sector businesses, whereas Orange together with its Public sector customers (for obvious reasons) also has the majority of the mass market.

I foresee that in the mass market segment, the minority who are on Emtel will gradually move to Orange, because calling other people will be more expensive if they stay on Emtel. This is due to the fact that calling a different service provider is 3x more expensive, and given that more people are on Orange.

There’s also a meme among the locals. “emtel pa gagne rezo” It’s pure FUD. The network works fine. I won’t mention the entire list of features which can be obtained from the web site.

Note: I’m a subscriber to Emtel and Orange. Emtel gives me a lot more. I’m NOT a fanboy though.

Which one do you use and prefer?