Emtel should have been more aggressive in its publicity initiatives. It should have exploited its first player advantage to prevent MT-Orange from gaining such a large market share. Cellplus turning Orange was another opportunity for Emtel to re-position itself as the ‘Mauritian’ service provider, and get back all the lost patriotic customers. But they did nothing!

As I see it, Emtel is focusing on a niche market, i.e Private sector businesses, whereas Orange together with its Public sector customers (for obvious reasons) also has the majority of the mass market.

I foresee that in the mass market segment, the minority who are on Emtel will gradually move to Orange, because calling other people will be more expensive if they stay on Emtel. This is due to the fact that calling a different service provider is 3x more expensive, and given that more people are on Orange.

like i always say,
life is like boxing
everybody’s got a plan…
… until they get pUnChEd in that face

OW!!

right, brother!?

The term ‘thinking outside the box’ is just an illusion because the way our mind is constructed and makes sense of the world around us means it can only generate thought when it thinks within a context. The mind cannot think from scratch. The basic idea of thinking in french, creole or english means we are already isolating the thinking process within a context, where we will inevitably be limited to the boundaries of that context. Communication/language is the base of all contexts.

Its impossible to generate an idea without having preliminary information and knowledge. A creative idea is the connection of 2 planes of thought that were previously not connected and had not relation.

1 existing idea + 1 existing idea = 1 new idea.

When connecting them together, it is very important to know if the customers will be able to connect these 2 ideas in their mind and realize the product/service has a use value. This is where the inexistent relevance starts to exist. Relevance does not fall from the sky but it is established by assigning logic to things that previously did not have a rationale.

The reason why there are great inventions that flop and simple inventions that succeed, or vice versa, is because inventors fail to understand that customers need to be able to make the connections in their mind in order to see the logic in a new product/service.

Business strategies (most of them) are based on frameworks that have one 1 thing in common – connections – exploring connections, establishing connections, sustaining connections and improving connections. To be able to establish connections, the planes of thought should already exist.

There’s also a meme among the locals. “emtel pa gagne rezo” It’s pure FUD. The network works fine. I won’t mention the entire list of features which can be obtained from the web site.

Note: I’m a subscriber to Emtel and Orange. Emtel gives me a lot more. I’m NOT a fanboy though.

Which one do you use and prefer?

Lucky you! found your way!
enjoy you life, man!

i work 10-7. after 7, i cant wait to pack my bag to go off, so i can catch the earliest transport to go back home, take a shower, settle down, and start my work again while eating my dinner. its the enthusiasm and the wants to get things moving, so we can see good results faster than anyone else.

keep it up. just when you are down and think work is plainly just work, think that you’re not alone. we will get there together